Here’s A Little More Advice For Writers.

I don’t think Barnes&Nobles is going to be around forever. Think about that statement a second. Nothing sticks around forever. I do believe they are in trouble though I am rooting for them. Still, as a writer, you must utilize what they offer, which is a stage to show off your work.

They are for a different conversation. Let’s continue talking about how to promote your book. I’ve been saying over and over that the worst you can do is sit at a table with a small sign and a stack of books. If you have a recognizable name or face, or you had a unique job or experience to sell, then you won’t get the bang for your buck you’d expect. You have to sell it. And by it, I mean you.

Be proactive. Think about two writers who figured it out. Pablo Cartaya is traveling the country going to schools (and bookstores) to sell his middle-grade book Diego Vega Doesn’t Speak Spanish. Follow his Instagram to see the size of the rooms he’s talking to. That’s a lot of potential costumers. Another person doing it intelligently is Steve Alten, author of The Meg. He began the Adopt An Author organization and also speaks to students all over the country.

If you wrote a book (fiction or nonfiction) that had to do with boats, why not sell your work at a marina? If you wrote a book that in some way had to do with airplanes, why not spend more time at pilot schools and small airports? Heck, I think about the little girl scout who broke the record for selling cookies. She stood outside a marijuana shop in California. Brilliant! Know your customer base and be where they are. (I’m not implying she smokes it, but she must have heard that ganja leads to the munchies.)

The lesson of the day, find your customer where they hang out, especially online, and go to them! Happy writing.

Published by Luis Hernandez

I'm blessed. Most of my professional career, almost 20 years, I've spent as a journalist. Some of it was in print, a little in television, but most of it in radio. I've worked with some wonderfully talented producers and directors in those two decades. It would take pages to elaborate on all of the experiences I've had as a reporter, producer and host. Needless to say they include opportunities talking with leaders of state, religious leaders, civic leaders, writers, artists and entertainers. The last couple decades have been a lot of fun. But, the next couple decades will be far better.

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